Toshiba Masterpiece was a holistic marketing communications campaign. The commercial was represented in a 6-week moving art exhibition in key cities such as Dubai, Johannesburg, Istanbul, and Moscow in 2010.
Supported by an annual PR campaign, It allowed retailers and consumers to interact with the brand in a unique and compelling way. By recreating brand imagery into world-famous artworks whilst expressing the brand’s ideals of innovation and craftsmanship.